Selling With Propaganda

In  this unit you will be exploring propaganda, and learning about the various techniques which are used as a strategy to influence people to "buy" something (i.e.: a product or an idea).

In this assignment you will explore how the use of a specific propaganda technique, when incorporated into an advertisement (in this case a poster or magazine ad) can substantially increase your ability to "sell" the product.  To do this, you will explore a variety of magazine ads or posters advertising a product similar to yours.  Then you will...

 

  1. Identify an example of propaganda in a magazine or newspaper ad, or poster which uses a specific technique to "sell" a product, and evaluate how effective it is in regards to persuasiveness.  Use the Identifying Propaganda Worksheet as a guide.

     

  2. Create an  advertisement using a specific propaganda technique to "sell" your chosen product, directed  a specific audience.  Use the Creating Propaganda Worksheet and  Checklist as guides.
     

  3. Evaluate your product / process by completing the Assessment List.

 

Propaganda (examples)

Propaganda

Propaganda Techniques

Buyers Beware: Propaganda Techniques and Advertising Strategies

What Is Propaganda?

 

Created by Liza Zandonella, Library Media Specialist