Advertising

The following are potential resources that will assist you in your search for information on advertising.

 Print Resources

Twenty Ads That Shook the World (659.1 TWI)
Examines the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Accept No Substitutes: The History of American Advertising (659.1 MIE)
Examines how American advertising went on to both reflect and shape the American character.  Features period advertisements and other primary source material.
When Advertising Tried Harder (OS 659.109)

The Sixties: The Golden Age of American Advertising by Larry Dobrow

 

 Internet Resources on Advertising

Present Day & 20th Century Ads

American Advertising - A Brief History: http://historymatters.gmu.edu/mse/ads/amadv.html

http://historymatters.gmu.edu/mse/ads/online.html

Adflip: http://www.adflip.com/ "The world's largest archive of classic print ads" from 1940 to the present."

The Emergence of Advertising in America: http://scriptorium.lib.duke.edu/eaa/index.html

Advertisement Ave: http://www.advertisementave.com/

The End of Advertising?: http://www.mediamatic.net/article-5814-en.html

 

19th Century Ads

Ad Access: http://scriptorium.lib.duke.edu/adaccess/ Searchable database of ads from 1911-1955.

Ad Age - The Advertising Century: http://adage.com/century/rothenberg.html

50 Years of Coca Cola: http://memory.loc.gov/ammem/ccmphtml/colahome.html

Harp Week - 19th Century Advertising: http://advertising.harpweek.com/

19th & 20th Century Advertising: http://www.rzuser.uni-heidelberg.de/~el6/presentations/pres_c2_hoa/19thand20thadvertising.htm

Ninteenth Century American Trade Cards: http://www.library.hbs.edu/hc/19th_century_tcard/

19th Century Camera References: http://www.antiquewoodcameras.com/ads.htm

Sivorn's Apothecary Collectibles: www.apothecarycollectables.com/shop/printed-materials/trade-cards/cat_12.html
 

 Internet Resources on Literary Theory & Criticism

General Literary Criticisms Critical Theory: Introduction to Literature http://www.wsu.edu/~delahoyd/lit.crit.html

Internet Encyclopedia of Philosophy: Literary Theory http://www.iep.utm.edu/literary/

Bedford St. Martin's Critical Approaches http://bcs.bedfordstmartins.com/virtualit/poetry/critical_define/crit_psycho.html

UPenn's Literary Theory http://ccat.sas.upenn.edu/Complit/Eclat/#theory

Internet Public Library - Literary Criticism Collection: http://www.ipl.org/div/litcrit/
The Literary Criticism Collection brings together hundreds of critical and biographical sites with annotations. It is international in scope, but emphasizes authors from North America, the British Isles, and the former British Empire. The collection is arraged by author, title, and nationality/literary period.

IPL Online Literary Criticism Guide: www.ipl.org/div/litcrit/guide.html
A great starting places for finding online critical writing. This resource is particularly good for finding information on English-language authors, but also includes many authors whose works have been translated into English.

Internet Public Library - Literary Criticism: www.ipl.org/div/pf/entry/48496
Geared toward students, this site offers students an explanation of literary criticisms, where to find them along with Terms & Concepts, Author Information, Criticisms and Summaries, Finding Articles, Writing the Paper, and more.

Library Spot - Literary Criticism: www.libraryspot.com/litcrit.htm

UCSB - Voice of the Shuttle: http://vos.ucsb.edu/browse.asp?id=3
 
Teaching Resources Teaching Literature Resources http://www.teachingliterature.org/teachingliterature/criticism.htm Areas covered: Glossary of Literary Theory / Criticism, Webquests: Applying Critical Perspectives, Formalist / Structuralist / Genre Criticism, New Criticism, Reader Response Criticism, Feminist Criticism, Psychoanalytic Criticism, Archetypal / Myth Criticism

42 Explore - Literary Criticism: http://42explore.com/litcrit.htm
Geared to students, this site offers a wide range of Internet sources including guides for critical reading, tips for writing about literature and suggestions for activities incorporating literary criticism.

EdSITEment - Critical Ways of Seeing The Adventures of Huckleberry Finn in Context: http://edsitement.neh.gov/view_lesson_plan.asp?id=447
This lesson, from EDSITEment, asks students to combine Internet historical research with critical reading. They then produce several writing assignments exploring what readers see in "Huckleberry Finn" and why they see it that way.

Glencoe Literature Library: www.glencoe.com/sec/literature/litlibrary/
Each title offers a brief description of the novel or play, a list of its related readings, and a link to its individual study guide. Each study guide includes background information and reproducible activity pages for students.

Literary Criticism - An Overview of Approaches: www.literatureclassics.com/ancientpaths/litcrit.html
Explores the purpose of criticism, the various approaches along with the advantages and disadvantages of their individual use.

Literary Criticism as a Tool for Interpreting Literature: www.gpc.edu/~shale/humanities/composition/handouts/crit.html
Answers the following questions: What is Interpretation?, What kinds of Questions Help with Interpretation?, Why Should We Interpret Literature?, What is Literary Criticism?, Why is Criticism Important to Students?, Is All Literary Criticism Valid?, When Do I Use Criticism?, How Do I Incorporate Literary Criticism in My Paper?, and more.

Read, Write, Think - In Literature, Interpretation is the Thing: www.readwritethink.org/lessons/lesson_view.asp?id=818
In this lesson, from ReadWriteThink, students examine how classic works of literature often reflect attitudes of a particular time that conflict with modern attitudes. Using Shakespeare's "Hamlet," they look beyond this conflict by examinin...

Read, Write, Think - Word Maps: Developing Critical, Analytical Thinking About Literary Characters: www.readwritethink.org/lessons/lesson_view.asp?id=773
Word maps can help students represent and analyze the various feelings, thoughts, and actions of a character in a story. In this lesson, students read the short story "After Twenty Years" by O. Henry and focus on the two main characters in the story. With the use of a word map, they identify the characters' qualities or traits based on their actions. They discuss the characters' feelings and actions, reflecting upon these in their journals and making connections to their own lives.

If you don't find what you're looking for in any of the sites above, try your 
own keyword search using the following tips...

Internet Search Tips

  1. Type the URL (web site address) of a search directory/engine in the address box: ex: www.yahoo.com, or www.google.com, etc.
     
  2. (Be sure to type the address exactly the way you see it, including any uppercase letters and punctuation).
     
  3. Type in keyword(s). (If your keyword has two parts such as: "19th century", be sure to put quotes around it so that the search engine only finds the Internet sites about the 19th century as opposed to all of the sites containing the word 19th, plus all of the sites containing the word century.
     

  4. If you would like to search for something specific about the 19th century, try a combined keyword search by adding a comma followed by a space and your other search term. For instance; if I wanted to find out about the 19th century and the techniques used in advertising, I would enter the following:
     

    "19th century", advertising, techniques
     

  5. Hit Enter on your keyboard, or click on Search, then scan the description of the "hits" (entries) and click on the links that sound best.
     
  6. Be sure to evaluate each Internet site for the following:
    • Authority: Can you tell if the author is credible (believable)?
    • Objectivity: Is the information objective (honest and free of bias)?
    • Currency: Is the information recent and up-to-date?
    • Design: Is the site designed in a clear and user friendly way?
    • Navigation: Is the site easy to navigate through, and are all links current and usable?

     

  7. Remember: if you choose to use any information (text or graphics) found on an Internet source, 
    you must include it in your bibliography.

Remember:  YOU MUST CITE EVERY RESOURCE YOU USED to gather information on your 
Works Cited (Bibliography) page.  Use the Works Cited Guide to access MLA format.