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The following are potential resources
that will assist you in your search for information on
advertising from the 19th
century on.
Print Resources
Twenty Ads
That Shook the World (659.1 TWI)
Examines the ads and ad
campaigns—and their creators—that have most influenced our culture
and marketplace in the twentieth century. P. T. Barnum’s creation
of buzz, Pepsodent and the magic of the preemptive claim,
Listerine introducing America to the scourge of halitosis, Nike’s
“Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s
invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s
re-creation of Santa Claus, Absolut and the art world—these
campaigns are the signposts of a century of consumerism, our
modern canon understood, accepted, beloved, and hated the world
over. |

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Accept No
Substitutes: The History of American Advertising
(659.1 MIE)
Examines how American advertising went on to
both reflect and shape the American character. Features
period advertisements and other primary source material the author
explains how advertising "grew up" with the penny press,
magazines, radio, TV and how Yankee peddlers fine-tuned the "art
of persuasion." |
Online Databases
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Student Resource Center Gold -
Offers more than 1,100 full-text periodicals and newspapers, primary
sources, creative works, and multimedia, including hours of video and
audio clips and podcasts |
Internet Resources
If
you don't find what you're looking for in any of the sites above, try
your
own keyword search using the following tips...
Internet Search Tips
- Type the URL (web site
address) of a search directory/engine in the address box: ex:
www.yahoo.com,
or
www.google.com,
etc.
- (Be sure to type the address
exactly the way you see it, including any uppercase letters and
punctuation).
- Type in keyword(s). (If your
keyword has two parts such as: "19th century", be sure to
put quotes around it so that the search engine only finds the Internet
sites about the 19th century as opposed to all of the sites
containing the word 19th, plus all of the sites containing the word
century.
-
If you would like
to search for something specific about the 19th century, try a
combined
keyword search by
adding a comma followed by a space and your other search term. For
instance; if I wanted to find out about the 19th century and
the techniques used in advertising, I would enter the following:
"19th century",
advertising, techniques
- Hit Enter on your keyboard, or
click on Search, then scan the description of the "hits" (entries) and
click on the links that sound best.
- Be sure to evaluate each
Internet site for the following:
- Authority: Can you tell if
the author is credible (believable)?
- Objectivity: Is the
information objective (honest and free of bias)?
- Currency: Is the information
recent and up-to-date?
- Design: Is the site designed
in a clear and user friendly way?
- Navigation: Is the site easy
to navigate through, and are all links current and usable?
- Remember: if you choose to use any information
(text or graphics) found on an Internet source,
you must include it in your
bibliography.
Remember:
YOU MUST CITE EVERY RESOURCE YOU
USED to gather information on your
Works Cited (Bibliography) page. Use the
Works Cited Guide to access MLA format.
Created by
Liza Zandonella,
Library Media Specialist.
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